CREATIVE SELECTION: M&C rolls out new BA campaign

<p>Following the recent "Flat Bed" launch for British Airways, M&C </p><p>Saatchi has created a new campaign which heralds the launch of BA's new, </p><p>enhanced economy cabin - World Traveller Plus. </p><p><BR><BR> </p><p>Targeted at business travellers who travel in economy class, the </p><p>campaign has seven executions in English and Chinese. They include 'BA </p><p>enters the Space Programme' which focuses on the cabin which offers </p><p>travellers 20 per cent more personal space; 'Spreadseats' which </p><p>highlights in-seat power for lap-tops; and 'Row Row Row Row Row' which </p><p>emphasises the privacy of the new cabin, which has only five rows. </p><p><BR><BR> </p>