CREATIVE SELECTION: iTV pins hope on tubs of pop corn

<p>Pacific Century CyberWorks HKT and D'Arcy Hong Kong have put their </p><p>heads together to give iTV a whole new dimension with a print campaign </p><p>titled "Pop the Corn". </p><p><BR><BR> </p><p>The campaign uses the universal icon for cinema - the humble tub of </p><p>popcorn to reinforce the unique benefits of iTV. </p><p><BR><BR> </p><p>The ads present the magic of movies in three distinct flavours: 'Hot new </p><p>premieres', 'Fresh new releases' and 'Tempting new features' to appeal </p><p>to the tastes of different viewer segments. </p><p><BR><BR> </p><p>The popcorn tubs feature witty headlines. One reads: "Outside food and </p><p>drink allowed into the cinema, including the steak you burnt </p><p>yesterday." </p><p><BR><BR> </p><p>The creative director/copywriter was Francis Cleetus, with art direction </p><p>from Khoo Wei Hung and photography from Mark Sung. Ken Wright and Alice </p><p>Too made up the account team, while Amoeba handled digital imaging. </p><p><BR><BR> </p>