CREATIVE SELECTION: Emotional call from MPFA

<p>The Mandatory Provident Fund Association (MPFA) has launched a new </p><p>TVC in Hong Kong - the latest in a series by Triangle Pacific that is </p><p>aimed at creating awareness about the importance of retirement </p><p>funds. </p><p><BR><BR> </p><p>The commercial does not tell people that they must enroll in a scheme by </p><p>the December 1 deadline. </p><p><BR><BR> </p><p>Instead it emotionally reminds them that they should treasure their </p><p>right of having retirement protection. </p><p><BR><BR> </p>

by | 10/27/2000