CREATIVE SELECTION: Dentsu's point about seasoning
<p>This newspaper ad created by Dentsu for Ajinomoto was selected from </p><p>more than 600 entries to win the 20th Newspaper Advertising Award in </p><p>Japan for best ad planned by advertisers. </p><p><BR><BR> </p><p>The ad aimed to underline the fact that for the average Japanese, it is </p><p>extremely important to master the art of using chopsticks, especially </p><p>when eating fish because of the skill needed to separate the meat from </p><p>the bones. </p><p><BR><BR> </p><p>It also underlined Ajinomoto's corporate commitment to eating fish, </p><p>whose flavour can be enhanced and improved by a variety of seasoning </p><p>products available from the large-scale maker of general foods. </p><p><BR><BR> </p><p>The CD was Kenichi Yatani, with Taihei Okura as art director. </p><p><BR><BR> </p>