CREATIVE SELECTION: DDB claims an IPO first

<p>DDB Hong Kong's "G'Morning Boss" campaign helped the public listing </p><p>of the MTR Corporation smash all existing records for IPOs in the </p><p>territory. </p><p><BR><BR> </p><p>Running for a period of 20 days, the campaign generated subscription </p><p>from more than 600,000 prospective shareholders, representing an </p><p>increase of some 40 per cent over the result of the second-most </p><p>successful IPO on record, according to DDB. </p><p><BR><BR> </p><p>DDB Greater China Aaron Lau said, "We knew that we had to develop a </p><p>campaign idea that not only cut through the clutter, given the short </p><p>campaign period, but we also needed an idea that can generate excitement </p><p>above and beyond what was generally regarded as a 'conservative stock'." </p><p><BR><BR> </p>