CREATIVE SELECTION: Burnett's clearer branding for Metro

<p>Leo Burnett Kreasindo had produced a campaign that has given Metro </p><p>Department Store in Indonesia a more dynamic and clearer brand </p><p>character. </p><p><BR><BR> </p><p>The objective of the campaign was for people to be aware that Metro's </p><p>core brand strength centres around it offering trendy. high-quality and </p><p>affordable products. </p><p><BR><BR> </p><p>The ads also indirectly helped to clear up any confusion in consumers' </p><p>minds between Metro Department Store and Metro Supermarket. </p><p><BR><BR> </p><p>When Burnett won the account last year, it promised an exciting and </p><p>risque campaign. </p><p><BR><BR> </p>