Leo Burnett Kreasindo had produced a campaign that has given Metro
Department Store in Indonesia a more dynamic and clearer brand
character.
The objective of the campaign was for people to be aware that Metro's
core brand strength centres around it offering trendy. high-quality and
affordable products.
The ads also indirectly helped to clear up any confusion in consumers'
minds between Metro Department Store and Metro Supermarket.
When Burnett won the account last year, it promised an exciting and
risque campaign.
