This latest campaign by BBDO/Guerrero Ortega gives FedEx a
larger-than-life stature, with the main message being that FedEx can
ship more things, more quickly than the competition.
The series of print ads, whose objective is to promote FedEx's European
hub, ran in almost all the major print media in Asia-Pacific - Asian
Wall Street Journal, Time and Newsweek regionally and the South China
Morning Post in Hong Kong and Straits Times in Singapore.
The copywriter was David Guerrero with art direction from David
Ferrer.
The regional account director was Arto Hampartsoumian, with media
handled by OMD and digital imaging by Anuchai Secharunputong of Remix in
Bangkok.
