CREATIVE SELECTION: BBDO shows off FedEx's strong points
<p>This latest campaign by BBDO/Guerrero Ortega gives FedEx a </p><p>larger-than-life stature, with the main message being that FedEx can </p><p>ship more things, more quickly than the competition. </p><p><BR><BR> </p><p>The series of print ads, whose objective is to promote FedEx's European </p><p>hub, ran in almost all the major print media in Asia-Pacific - Asian </p><p>Wall Street Journal, Time and Newsweek regionally and the South China </p><p>Morning Post in Hong Kong and Straits Times in Singapore. </p><p><BR><BR> </p><p>The copywriter was David Guerrero with art direction from David </p><p>Ferrer. </p><p><BR><BR> </p><p>The regional account director was Arto Hampartsoumian, with media </p><p>handled by OMD and digital imaging by Anuchai Secharunputong of Remix in </p><p>Bangkok. </p><p><BR><BR> </p>