CREATIVE SELECTION: Baygon's birth control advice

<p>BBDO/Guerrero Ortega has developed a tongue-in-cheek campaign to </p><p>promote a new Baygon product, which not only kills cockroaches but also </p><p>their eggs. </p><p><BR><BR> </p><p>The campaign in the Philippines plays on the birth control theme. In the </p><p>print ads, for instance, the slogan on one of the execution reads </p><p>"Unless you want 400,000 babies, you'll need some birth control". </p><p>Another reads, "For once, you will question the rights of the </p><p>unborn". </p><p><BR><BR> </p><p>The TVC shows two cockroaches frolicking to the 70s cult classic hit </p><p>'Afternoon Delight'. However, their activities are interrupted by the </p><p>words, "Time for some birth control". </p><p><BR><BR> </p><p>David Guerrero, David Ferrer and Marc Dimaano made up the creative team. </p><p><BR><BR> </p>