BBDO/Guerrero Ortega has developed a tongue-in-cheek campaign to
promote a new Baygon product, which not only kills cockroaches but also
their eggs.
The campaign in the Philippines plays on the birth control theme. In the
print ads, for instance, the slogan on one of the execution reads
"Unless you want 400,000 babies, you'll need some birth control".
Another reads, "For once, you will question the rights of the
unborn".
The TVC shows two cockroaches frolicking to the 70s cult classic hit
'Afternoon Delight'. However, their activities are interrupted by the
words, "Time for some birth control".
David Guerrero, David Ferrer and Marc Dimaano made up the creative team.
