Rhandell Rubio
May 11, 2011

Creative Q&A: McCann Philippines' Budjette Tan

Budjette Tan, deputy executive creative director at McCann Worldgroup Philippines, on how he found himself working in the advertising industry, his experience in working on a Christmas event, and how his typical days used to resemble an episode of '24'.

Budjette Tan, deputy ECD at McCann Worldgroup Philippines

How did you get into advertising

My friend got me into advertising because he made it sound fun and exciting. He didn’t mention anything about doing overtime and getting rejected by clients on a daily basis.

At my father’s wake, he was telling us all about this new commercial that he worked on and it was a really funny campaign. So, there we were, me and my friends, laughing outside the funeral...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 3175 1913


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Sinclair announces Singapore opening
1 hour ago

Sinclair announces Singapore opening

The agency's fourth office in the region will be run by Sai Roshini Daswani.

The evolution of chatbots in marketing
2 hours ago

The evolution of chatbots in marketing

Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.

A Japanese creative in London's design scene
2 hours ago

A Japanese creative in London's design scene

In the first of a periodical series looking at the lives of Japanese expats in the creative and communications sectors, Pentagram partner Yuri Suzuki discusses how he ended up in London, his sound-design work, fitting in and, of course, Brexit.

A room of one's own: BNZ ad looks at sibling space struggle
3 hours ago

A room of one's own: BNZ ad looks at sibling space ...

THE WORK: 'The kids' room' for Bank of New Zealand by Colenso BBDO.