Witawat, now CEO of Creative Juice/G1 Thailand, and Thirasak, ECD, will take on extra responsibility to export the agency brand beyond Southeast Asia and into markets outside Asia Pacific.
Keith Smith, international president of Creative Juice's mother brand, TBWA, said: “Creative Juice is a brand that we are very proud of, and are looking at new markets to expand its footprint.”
Keith Smith, international president of Creative Juice's mother brand, TBWA, said: “Creative Juice is a brand that we are very proud of, and are looking at new markets to expand its footprint.”
Creative Juice launched in Bangkok in 2003. It opened an office in the Philippines in May 2006 with clients Skin White skincare and Maxi Peel, and in Malaysia this June after TBWA acquired the local hotshop Sil Ad.
Smith added: “We need to ensure that the great creative performance that has happened in Thailand is mirrored around the world.”
It is early days for Creative Juice\Sil, which counts Nissan and Sony as its bedrock clients and is being run by the head of Sil Ad, Sa’ad Hussein, as ECD and MD of the agency.
However Creative Juice in the Philippines has, say observers, yet to make an impact on the market. The agency - which has 12 staff and turnover of pesos 200 million (US$4.5 million) - hired the former marketing director of ABC Golden, a fashion retailer, to fill its long vacant MD position last month.
See Opinion 1, page 25
