The agency, which depends on a predominantly local client base, has seen four key staffers leave the agency this year for higher paid positions elsewhere.
And associate creative director Jon Chalermwong – who recently topped Media’s annual creative rankings with (Media, 25 June) – is also in talks to move overseas, said Witawat Jayapani, the agency's CEO.
“We have always kept our turnover low. But our talents are on top of the target lists for other agencies and we have to let them go, with our blessings, because we can’t match our rivals' salary offers,” explained Witawat.
He also revealed that the agency is shifting to a consulting model to “protect” itself from the downturn, which has led many local clients to cut advertising from their marketing budgets. This year, 55 per cent of Creative Juice’s revenue will be from consulting work while 35 per cent will come from advertising. The remaining 10 per cent will be from below-the-line activity, Witawat said.
