Creative Juice edges Burnett off TAT domestic account

<p>BANGKOK: Local agency Creative Juice has snatched the Tourism </p><p>Authority of Thailand's (TAT) 30 million baht (USdollars 670,000) </p><p>domestic account from incumbent Leo Burnett following an April </p><p>pitch. </p><p><BR><BR> </p><p>The more lucrative international portion of the account remains with </p><p>Burnett. </p><p><BR><BR> </p><p>Creative Juice's win comes at a time when the government under new </p><p>premier Thakshin Shinawatra is looking to prop up the slowing economy </p><p>through domestic tourism. The agency's managing director, Rathrong </p><p>Srilert, said it used a key insight in the pitch - that people felt they </p><p>didn't have time to travel. </p><p><BR><BR> </p><p>"We realised this was just an excuse," said Wisanu Charnsupharindr, </p><p>Creative Juice's client service director. "We figured out that, </p><p>including holidays and weekends, the average Thai actually has more than </p><p>100 days off a year. So we focused on illuminating that figure and the </p><p>idea that by better use of time they can explore new places." </p><p><BR><BR> </p><p>The message for better scheduling will be augmented by another </p><p>encouraging Thais to spend their money at home. </p><p><BR><BR> </p><p>The TAT is planning to spur immediate action by offering coupons and </p><p>other promotions for provincial businesses such as hotels and </p><p>restaurants. </p><p><BR><BR> </p><p>The domestic campaign will break in June and run until September on </p><p>television, radio and in print. </p><p><BR><BR> </p>