CREATION: XS-Media to host Time Inc inventory
<p>XS-Media has signed an exclusive deal with Time Inc Asia to host
</p><p>media inventory, worth more than USdollars 150 million, for sale through
</p><p>its online trading platform.
</p><p><BR><BR>
</p><p>Time Inc's Asiaweek and Time titles will host regular inventory, special
</p><p>inventory and sponsorship packages on the site, which goes live this
</p><p>month, according to XS-Media general manager Winnie Bolande.
</p><p><BR><BR>
</p><p>"We have a host of media owners who have signed up with us, including
</p><p>Time and Asiaweek. I think this (buying and selling media online) is
</p><p>definitely on people's mind and those in the industry know which way it
</p><p>is heading, and are keen to learn more about how it works," Ms Bolande
</p><p>said.
</p><p><BR><BR>
</p><p>XS-Media, she claimed, had confirmed more than 1,100 media buyers from
</p><p>Singapore, Hong Kong, Australia and New Zealand. This represents an
</p><p>estimated 60 per cent of media buyers with a buying power of more than
</p><p>USdollars 5 billion.
</p><p><BR><BR>
</p><p>The website is a community site for the media and advertising
</p><p>industries, and also provides related news and opinions, media kit
</p><p>information, research highlights, jobs, as well as an online trading
</p><p>platform.
</p><p><BR><BR>
</p><p>Inventory listed on the site includes local and regional print titles,
</p><p>outdoor media, online media, conference and exhibition sponsorship and
</p><p>television packages.
</p><p><BR><BR>
</p><p>XS-Media co-founder Julie Harrison added, "Online trading is in its
</p><p>infancy, but we are confident that our platform will provide Asiaweek
</p><p>and Time with the tools for online negotiation, promoting value added,
</p><p>sales development and long-term revenue growth. It's all about
</p><p>efficiencies; XS-Media provides Asiaweek and Time with the opportunity
</p><p>to work faster, cheaper and more efficiently."
</p><p><BR><BR>
</p><p>According to XS-Media, there are more than 13 online media exchanges in
</p><p>the US, five in the UK and six in the rest of Europe.
</p><p><BR><BR>
</p>
by
|
02/16/2001
XS-Media has signed an exclusive deal with Time Inc Asia to host
media inventory, worth more than USdollars 150 million, for sale through
its online trading platform.
Time Inc's Asiaweek and Time titles will host regular inventory, special
inventory and sponsorship packages on the site, which goes live this
month, according to XS-Media general manager Winnie Bolande.
"We have a host of media owners who have signed up with us, including
Time and Asiaweek. I think this (buying and selling media online) is
definitely on people's mind and those in the industry know which way it
is heading, and are keen to learn more about how it works," Ms Bolande
said.
XS-Media, she claimed, had confirmed more than 1,100 media buyers from
Singapore, Hong Kong, Australia and New Zealand. This represents an
estimated 60 per cent of media buyers with a buying power of more than
USdollars 5 billion.
The website is a community site for the media and advertising
industries, and also provides related news and opinions, media kit
information, research highlights, jobs, as well as an online trading
platform.
Inventory listed on the site includes local and regional print titles,
outdoor media, online media, conference and exhibition sponsorship and
television packages.
XS-Media co-founder Julie Harrison added, "Online trading is in its
infancy, but we are confident that our platform will provide Asiaweek
and Time with the tools for online negotiation, promoting value added,
sales development and long-term revenue growth. It's all about
efficiencies; XS-Media provides Asiaweek and Time with the opportunity
to work faster, cheaper and more efficiently."
According to XS-Media, there are more than 13 online media exchanges in
the US, five in the UK and six in the rest of Europe.
