CREATION: XS-Media to host Time Inc inventory

<p>XS-Media has signed an exclusive deal with Time Inc Asia to host </p><p>media inventory, worth more than USdollars 150 million, for sale through </p><p>its online trading platform. </p><p><BR><BR> </p><p>Time Inc's Asiaweek and Time titles will host regular inventory, special </p><p>inventory and sponsorship packages on the site, which goes live this </p><p>month, according to XS-Media general manager Winnie Bolande. </p><p><BR><BR> </p><p>"We have a host of media owners who have signed up with us, including </p><p>Time and Asiaweek. I think this (buying and selling media online) is </p><p>definitely on people's mind and those in the industry know which way it </p><p>is heading, and are keen to learn more about how it works," Ms Bolande </p><p>said. </p><p><BR><BR> </p><p>XS-Media, she claimed, had confirmed more than 1,100 media buyers from </p><p>Singapore, Hong Kong, Australia and New Zealand. This represents an </p><p>estimated 60 per cent of media buyers with a buying power of more than </p><p>USdollars 5 billion. </p><p><BR><BR> </p><p>The website is a community site for the media and advertising </p><p>industries, and also provides related news and opinions, media kit </p><p>information, research highlights, jobs, as well as an online trading </p><p>platform. </p><p><BR><BR> </p><p>Inventory listed on the site includes local and regional print titles, </p><p>outdoor media, online media, conference and exhibition sponsorship and </p><p>television packages. </p><p><BR><BR> </p><p>XS-Media co-founder Julie Harrison added, "Online trading is in its </p><p>infancy, but we are confident that our platform will provide Asiaweek </p><p>and Time with the tools for online negotiation, promoting value added, </p><p>sales development and long-term revenue growth. It's all about </p><p>efficiencies; XS-Media provides Asiaweek and Time with the opportunity </p><p>to work faster, cheaper and more efficiently." </p><p><BR><BR> </p><p>According to XS-Media, there are more than 13 online media exchanges in </p><p>the US, five in the UK and six in the rest of Europe. </p><p><BR><BR> </p>