CREATION: XS-Media to host Time Inc inventory

XS-Media has signed an exclusive deal with Time Inc Asia to host media inventory, worth more than USdollars 150 million, for sale through its online trading platform. Time Inc's Asiaweek and Time titles will host regular inventory, special inventory and sponsorship packages on the site, which goes live this month, according to XS-Media general manager Winnie Bolande. "We have a host of media owners who have signed up with us, including Time and Asiaweek. I think this (buying and selling media online) is definitely on people's mind and those in the industry know which way it is heading, and are keen to learn more about how it works," Ms Bolande said. XS-Media, she claimed, had confirmed more than 1,100 media buyers from Singapore, Hong Kong, Australia and New Zealand. This represents an estimated 60 per cent of media buyers with a buying power of more than USdollars 5 billion. The website is a community site for the media and advertising industries, and also provides related news and opinions, media kit information, research highlights, jobs, as well as an online trading platform. Inventory listed on the site includes local and regional print titles, outdoor media, online media, conference and exhibition sponsorship and television packages. XS-Media co-founder Julie Harrison added, "Online trading is in its infancy, but we are confident that our platform will provide Asiaweek and Time with the tools for online negotiation, promoting value added, sales development and long-term revenue growth. It's all about efficiencies; XS-Media provides Asiaweek and Time with the opportunity to work faster, cheaper and more efficiently." According to XS-Media, there are more than 13 online media exchanges in the US, five in the UK and six in the rest of Europe.

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