CReATION: Womenplus.com uses mag to support online activities

<p>Korean women's portal, womenplus.com, has launched an offline </p><p>monthly in a bid to boost traffic through its website. </p><p><BR><BR> </p><p>Called WP, the fashion magazine targets young women aged between 22 and </p><p>25 years-old. </p><p><BR><BR> </p><p>The full-colour, 430-page publication has had an initial print run of </p><p>150,000 during the promotional period. Succeeding issues will have a </p><p>print run of 80,000. The inaugural issue focuses on Hong Kong actress </p><p>and model Shu Qi as the cover story, which will also be available along </p><p>with streaming video clips of the star, on womenplus.com. </p><p><BR><BR> </p><p>Editor Eun-kyong Seo said the magazine will soon roll out a Chinese </p><p>edition once Beijing authorities approved a publishing licence. </p><p><BR><BR> </p><p>A sister publication aimed at housewives will be launched by the end of </p><p>this year. </p><p><BR><BR> </p><p>WP is published by Cosmetic Land, which runs womenplus.com, whose target </p><p>audience is women from their late teens to late thirties. </p><p><BR><BR> </p><p>The portal also sports a shopping mall and its appeal has been given a </p><p>lift through gift giveaways and bonus points for every purchase made. </p><p><BR><BR> </p>