CREATION: Web briefings - Wrigley's launches campaign on Red-dots

<p>Beyond Interactive has launched Wrigley's Extra Auction, a </p><p>three-week branding campaign, on the Red-dots.com auction site. </p><p><BR><BR> </p><p>By collecting sugar-free gum packs or referring friends to the site, </p><p>users will be given an online currency called Extradollars for limited </p><p>participation in Red-dots auction site. </p><p><BR><BR> </p><p>The latest effort is a continuation of the Gum Rider campaign. The </p><p>company has also incorporated a viral marketing mechanism into the </p><p>latest campaign, generating 10,000 unique registrants, 25 per cent of </p><p>which were referrals. </p><p><BR><BR> </p>