CREATION: Swire Properties brands malls, builds loyalty at good2me.com

<p>Swire Properties has launched good2me, a series of online value </p><p>added services and loyalty initiatives that aim to brand Hong Kong </p><p>shopping centres managed by the company. </p><p><BR><BR> </p><p>Registered members will initially have access to online product </p><p>reservations, gift reminders via email, gift box purchases at the mall, </p><p>as well as a 24-hour customer service hotline. </p><p><BR><BR> </p><p>A virtual shopping connoisseur, Michelle, will provide live chat </p><p>services in mid-2001. </p><p><BR><BR> </p><p>According to Swire Properties, good2me establishes a loyalty platform </p><p>for three malls - Pacific Place, Festival Walk and Cityplaza. </p><p><BR><BR> </p><p>A wireless strategy with Hutchison Telecom and PCCW Mobility Service </p><p>will send promotional messages via selected WAP-enabled phones, while </p><p>interactive kiosks will be installed in malls to act as intelligent </p><p>concierge terminals. </p><p><BR><BR> </p><p>Good2me will launch a full scale membership drive in the second quarter </p><p>of this year, with roadshows held at malls to introduce the service to </p><p>shoppers. </p><p><BR><BR> </p><p>Good2me senior manager, Sandy Fok, said: "This initiative is not about </p><p>virtual retailing. This is a test bed for us to really gauge how </p><p>customers want to be empowered by modern technology in the world of </p><p>shopping." </p><p><BR><BR> </p>