OglivyInteractive Thailand strategic planner Mr Ian Stewart has
left the firm to establish his own Internet marketing and strategy
company, Filter Interactive.
The new enterprise would be the first in Thailand to offer clients a one
stop shop to set up, market and manage their Internet businesses,
claimed Mr Stewart.
"We are filling a gap by being the one to centrally manage the whole
project rather than several different agencies or departments.
"In Thailand, you often have one company for design and development, one
for marketing or public relations and another for managing the site,
plus the many client departments also involved."
He said Filter Interactive was unique because it would take the
interactive strategy and execution role in Thailand closer to developed
Internet markets in North America, Hong Kong or Singapore.
The company has created a strategy to help customers avoid having to
retain multiple agencies to start Internet businesses.
First is an interactive strategy to develop website blueprints.
Second is innovative, quick response for on and offline marketing
campaigns that build brand equity and drive site loyalty.
Third is website project management to keep the whole process
coordinated and focused once the site is up and running.
Mr Stewart said, "Companies want results quickly. They need to create
quick awareness and quick brand building that drives traffic to the
Website.
"In terms of marketing, our role online will be to close the loop,
making sure users bookmark the site, stay engaged and have something new
to do every time they log on."
Hutchison Telecommunications (Thailand) has already retained Filter
Interactive.
Other key clients include developer Inet Asia, venture capitalist
Startupasia.com and online marketplace SueKai.com.
The company has booked fees worth six million baht (US$154,000)
for the remainder of 2000.
According to Mr Stewart, Filter Interactive was also forming strategic
alliances with a Web developer, a design agency, and an event management
company so the company could more efficiently offer complete services to
clients.
