CReATION: STAR, renren develop film site
<p>Star TV has appointed Renren Media as the official sponsor to </p><p>develop and maintain the "micro-website" for the film "I Do". </p><p><BR><BR> </p><p>The film is the media network's first venture into Chinese film </p><p>production and is aimed at increasing its Chinese programming </p><p>content. </p><p><BR><BR> </p><p>The film is scheduled for release at the end of this month and marks the </p><p>first time in the history of Asia's Chinese film industry that an online </p><p>site has been created to promote a film through interactive </p><p>features. </p><p><BR><BR> </p><p>Visitors to the site can review the film's plot and characters, as well </p><p>as read about the backgrounds of the producer and director, download </p><p>visuals from the photo gallery and watch trailers. </p><p><BR><BR> </p><p>The film, directed by Cheung Chi-sing and produced by Michael Mak </p><p>Dong-kit, depicts the attitudes and behaviours of young people in Hong </p><p>Kong towards love and sex. </p><p><BR><BR> </p>