CReATION: Sina.com files for IPO, sponsors MTV VJ contest

<p>Chinese-focused Internet company Sina.com has filed an application </p><p>to list its shares on the Nasdaq stock market in the US. </p><p><BR><BR> </p><p>Net proceeds of the offering are expected to be used for working capital </p><p>and other general corporate purposes. </p><p><BR><BR> </p><p>Meanwhile, the company has partnered with MTV in China to host the music </p><p>network's inaugural VJ Hunt in the country. </p><p><BR><BR> </p><p>This also marks the first time a dotcom has partnered with MTV in </p><p>China. </p><p><BR><BR> </p><p>The VJ Hunt, carried out on Sina.com's website, attracted more than 800 </p><p>applicants and created three new stars for MTV in China. </p><p><BR><BR> </p><p>The results of the VJ Hunt were a combination of public voting and the </p><p>professional opinions of a panel of judges, comprising local artists, </p><p>critics, directors and senior executives from MTV and Sina.com. </p><p><BR><BR> </p><p>"Entertainment today increasingly emphasises open participation and </p><p>interactivity, which are precisely what the Internet offers," said </p><p>Sina.com executive VP Paul Jin. </p><p><BR><BR> </p><p>"The MTV-Sina VJ Hunt utilised the advantage of the Internet to extend </p><p>publicity and encourage wider participation." </p><p><BR><BR> </p>