Pacific Century CyberWorks (PCCW) has lunched its first advertising
campaign on regional business news network CNBC Asia, following Asia's
largest merger between Pacific Century CyberWorks and Cable & Wireless
HKT.
The ad was created by McCann-Erickson in Hong Kong and features children
in a virtual, cyber environment, where only the imagination is the
limit.
"Regional cable and satellite media is an integral part of PCCW's
advertising campaign strategy," said Ms Rebecca Leung, PCCW's executive
vice-president.
"As one of the industry's pioneers himself, Richard Li, our chairman and
chief executive, is a great believer in the importance and impact of
regional television, like CNBC Asia, which has a captive audience of
affluent, upwardly mobile, technology-savvy viewers across the
region."
The Internet and telecom giant's media and marketing campaign on CNBC
Asia also includes sponsorship of CNBC Asia Squawkbox, a programme that
probes the opening of Asian markets.
