CReATION: PCCW kicks-off new ad campaign on CNBC Asia

<p>Pacific Century CyberWorks (PCCW) has lunched its first advertising </p><p>campaign on regional business news network CNBC Asia, following Asia's </p><p>largest merger between Pacific Century CyberWorks and Cable & Wireless </p><p>HKT. </p><p><BR><BR> </p><p>The ad was created by McCann-Erickson in Hong Kong and features children </p><p>in a virtual, cyber environment, where only the imagination is the </p><p>limit. </p><p><BR><BR> </p><p>"Regional cable and satellite media is an integral part of PCCW's </p><p>advertising campaign strategy," said Ms Rebecca Leung, PCCW's executive </p><p>vice-president. </p><p><BR><BR> </p><p>"As one of the industry's pioneers himself, Richard Li, our chairman and </p><p>chief executive, is a great believer in the importance and impact of </p><p>regional television, like CNBC Asia, which has a captive audience of </p><p>affluent, upwardly mobile, technology-savvy viewers across the </p><p>region." </p><p><BR><BR> </p><p>The Internet and telecom giant's media and marketing campaign on CNBC </p><p>Asia also includes sponsorship of CNBC Asia Squawkbox, a programme that </p><p>probes the opening of Asian markets. </p><p><BR><BR> </p>