MTV Asia Online has launched its fifth site, MTVIndia.com, to
deliver the latest trends, music and films, as well as interactive
features such as polls and contests.
The new site features a mix of news and information, which spans the
local and international music scene, including a comprehensive
searchable database of Indian artists.
The website is to also feature emerging local artists and youth
bands.
Frank Brown, president of MTV Networks Asia, said: "Our partnership with
Asiacontent.com has been instrumental in allowing us to quickly and
effectively create, build and manage our high quality MTV-branded music
sites across Asia. Our online presence reinforces MTV as Asia's first
choice, music-based youth entertainment brand in Asia - not just for
consumers, but for our advertisers alike."
India's Internet population is estimated at four million, according to
the National Association of Software and Service Companies (Nasscom),
which expects that figure to rise to 23 million by 2003.
