CReATION: MTVIndia.com site kicks off

<p>MTV Asia Online has launched its fifth site, MTVIndia.com, to </p><p>deliver the latest trends, music and films, as well as interactive </p><p>features such as polls and contests. </p><p><BR><BR> </p><p>The new site features a mix of news and information, which spans the </p><p>local and international music scene, including a comprehensive </p><p>searchable database of Indian artists. </p><p><BR><BR> </p><p>The website is to also feature emerging local artists and youth </p><p>bands. </p><p><BR><BR> </p><p>Frank Brown, president of MTV Networks Asia, said: "Our partnership with </p><p>Asiacontent.com has been instrumental in allowing us to quickly and </p><p>effectively create, build and manage our high quality MTV-branded music </p><p>sites across Asia. Our online presence reinforces MTV as Asia's first </p><p>choice, music-based youth entertainment brand in Asia - not just for </p><p>consumers, but for our advertisers alike." </p><p><BR><BR> </p><p>India's Internet population is estimated at four million, according to </p><p>the National Association of Software and Service Companies (Nasscom), </p><p>which expects that figure to rise to 23 million by 2003. </p><p><BR><BR> </p>