CReATION: MSN Asia flies high with USdollars 90m promotion

<p>In celebration of the launch of its traditional and simplified </p><p>Chinese-language MSN Hotmail service, Microsoft's MSN launched a </p><p>'heliosphere' to promote the new service in Hong Kong. </p><p><BR><BR> </p><p>MSN has investedUSdollars 150 million worldwide to build awareness and </p><p>drive traffic to the website. </p><p><BR><BR> </p><p>The promotion was part of the USdollars 90 million campaign to build the </p><p>MSN brand in Asia. </p><p><BR><BR> </p><p>The massive helium balloon drew the attention of passers by as it </p><p>suspended a trapeze artiste in mid-air, performing a breath-taking </p><p>half-hour show set against the backdrop of Hong Kong's skyline. </p><p><BR><BR> </p>