CREATION: Miller Freeman to launch new sites, seek further acquisitions for online expansion

Miller Freeman Asia is to launch two new sites and develop its online B2B communities through acquisitions with other regional companies, a senior executive at the company said. Mr Peter Sutton, CEO of Miller Freeman Asia, told CReATION the recent acquisition of the group's travel and tourism division by hongkong.com was the first of many that would allow the publisher to focus its efforts online. "We haven't looked into publishing much recently. We find it more suitable to move into online, not print. This is based on the market, not the medium. In mainland China and Hong Kong, we have an extensive list of companies we are talking with in terms of acquisitions. We are big and rich enough to do this." Mr Sutton said. He added the company would leverage on its trade titles, including Jewellery News Asia and Asia Pacific Leather, to launch two new sites by the end of this year, which would gradually be developed to facilitate online transactions. "Publishers are now waking to the need to have a good, strong presence online. Moving online is inevitable, but the whole sponsorship and advertising side remains unclear at the moment ... What we hope is to develop this into incremental revenue for the group, not as a replacement," Mr Sutton said. The new websites would give Miller Freeman another channel to promote its fairs and events.

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