CREATION: Mercatela designs Sony Asia site to help build database

<p>Sony Music Asia has launched its regional website, </p><p>www.sonymusicasia.com, designed by Mercatela in Hong Kong. </p><p><BR><BR> </p><p>The website, which targets 12-35 year olds, was developed to build brand </p><p>awareness of Sony Music Asia, while helping the company's database </p><p>development efforts. </p><p><BR><BR> </p><p>Sony plans to use its database to alert customers about its tours and </p><p>promotional offers. </p><p><BR><BR> </p><p>The creative concept behind the site originated from Sony's music </p><p>portfolio. </p><p><BR><BR> </p><p>The plan was to represent four music styles through Music Senses. </p><p><BR><BR> </p><p>"Keeping both the brand and business objectives in mind, we have </p><p>developed a concept enabling the visitor to experience a different music </p><p>style each time they enter the site," said Mr Thierry Halbroth, partner, </p><p>Mercatela. </p><p><BR><BR> </p>