CREATION: Jack Morton to double revenue from digital media

<p>Jack Morton expects to double revenue generated from digital media </p><p>in Hong Kong following a growing demand for the service in Asia, a </p><p>senior executive at the company said. </p><p><BR><BR> </p><p>On a recent visit to the SAR, Jack Morton executive vice-president and </p><p>regional director Europe and Asia-Pacific Lois Jacobs said the company's </p><p>revenue earned from digital media in Hong Kong was expected to increase </p><p>from 10 per cent to 20 per cent in the next 12 months. </p><p><BR><BR> </p><p>The Asian business to Jack Morton today accounts for six per cent of </p><p>worldwide revenue, but as Ms Jacobs explained, "that's because it's </p><p>quite new here". </p><p><BR><BR> </p><p>She added the company would be looking to expand its operations by </p><p>boosting staff, which presently numbers 65 in the SAR and 1,200 </p><p>worldwide. </p><p><BR><BR> </p><p>"Our worldwide revenues are about USdollars 350 million and digital </p><p>media accounts for an estimated 14 per cent of that. Given that the </p><p>budgets on a digital media campaign would be smaller than say for a live </p><p>event such as the Special Olympics programme just because of the scale </p><p>of it, that 14 per cent figure is quite sizable. In the US, where our </p><p>digital side was initially launched, it has grown to represent 20 per </p><p>cent of revenue. </p><p><BR><BR> </p><p>Hong Kong clients of the company, which is a merger of Jack Morton and </p><p>the Communications Group of Caribiner International, comprise mostly IT </p><p>and financial institutions, she said. </p><p><BR><BR> </p><p>Jack Morton's digital media services are coupled with the company's </p><p>learning offer. It is to spend this year consolidating its business, </p><p>particularly in digital media. </p><p><BR><BR> </p><p>"As a company, we see our growth coming from outside the US at the </p><p>moment. </p><p><BR><BR> </p><p>There will be organic growth, but we will also be looking at </p><p>acquisitions," she added. </p><p><BR><BR> </p>