CREATION: Jack Morton to double revenue from digital media

Jack Morton expects to double revenue generated from digital media in Hong Kong following a growing demand for the service in Asia, a senior executive at the company said. On a recent visit to the SAR, Jack Morton executive vice-president and regional director Europe and Asia-Pacific Lois Jacobs said the company's revenue earned from digital media in Hong Kong was expected to increase from 10 per cent to 20 per cent in the next 12 months. The Asian business to Jack Morton today accounts for six per cent of worldwide revenue, but as Ms Jacobs explained, "that's because it's quite new here". She added the company would be looking to expand its operations by boosting staff, which presently numbers 65 in the SAR and 1,200 worldwide. "Our worldwide revenues are about USdollars 350 million and digital media accounts for an estimated 14 per cent of that. Given that the budgets on a digital media campaign would be smaller than say for a live event such as the Special Olympics programme just because of the scale of it, that 14 per cent figure is quite sizable. In the US, where our digital side was initially launched, it has grown to represent 20 per cent of revenue. Hong Kong clients of the company, which is a merger of Jack Morton and the Communications Group of Caribiner International, comprise mostly IT and financial institutions, she said. Jack Morton's digital media services are coupled with the company's learning offer. It is to spend this year consolidating its business, particularly in digital media. "As a company, we see our growth coming from outside the US at the moment. There will be organic growth, but we will also be looking at acquisitions," she added.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com