CReATION: Internet World Asia evaluates the nuts and bolts of an online business

The organisers of Internet World Asia Hong Kong said that the event was four times larger than last year and the focus of participants and visitors was how to effectively run an Internet business, especially in the realm of marketing and advertising. Organised by Penton Media - a diversified business media company that produces market focused magazines, websites, tradeshows and conferences - in partnership with Reed Exhibition, the event attracted more than 10,000 people, while 156 companies from data centres and ISPs to ASPs and B2Bs took part in the exhibition. Penton Media vice-president and director of International events Stephen Sind said that since the Internet bubble burst about six months ago, the focus has switched to the "nuts and bolts running of an online company". "Although the event is the same as last year, reality has set in and Internet operators are getting down to the business of doing business, especially advertising and marketing. That's the same here in Hong Kong as it is in New York and other parts of the world," Mr Sind told CReATION. Internet World Asia was the largest such event organised by Penton Media outside the United States. Mr Michael Westcott Penton, Media managing director, said: "The Internet world is focused on getting real business onto the Internet ... Asian businesses are serious about forming their e-strategies and this was clearly evident in the ranks of senior executives companies sent to the show from all over the region."

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com