CReATION: Internet World Asia evaluates the nuts and bolts of an online business

<p>The organisers of Internet World Asia Hong Kong said that the event </p><p>was four times larger than last year and the focus of participants and </p><p>visitors was how to effectively run an Internet business, especially in </p><p>the realm of marketing and advertising. </p><p><BR><BR> </p><p>Organised by Penton Media - a diversified business media company that </p><p>produces market focused magazines, websites, tradeshows and conferences </p><p>- in partnership with Reed Exhibition, the event attracted more than </p><p>10,000 people, while 156 companies from data centres and ISPs to ASPs </p><p>and B2Bs took part in the exhibition. </p><p><BR><BR> </p><p>Penton Media vice-president and director of International events Stephen </p><p>Sind said that since the Internet bubble burst about six months ago, the </p><p>focus has switched to the "nuts and bolts running of an online </p><p>company". </p><p><BR><BR> </p><p>"Although the event is the same as last year, reality has set in and </p><p>Internet operators are getting down to the business of doing business, </p><p>especially advertising and marketing. That's the same here in Hong Kong </p><p>as it is in New York and other parts of the world," Mr Sind told </p><p>CReATION. </p><p><BR><BR> </p><p>Internet World Asia was the largest such event organised by Penton Media </p><p>outside the United States. </p><p><BR><BR> </p><p>Mr Michael Westcott Penton, Media managing director, said: "The Internet </p><p>world is focused on getting real business onto the Internet ... Asian </p><p>businesses are serious about forming their e-strategies and this was </p><p>clearly evident in the ranks of senior executives companies sent to the </p><p>show from all over the region." </p><p><BR><BR> </p>