The organisers of Internet World Asia Hong Kong said that the event
was four times larger than last year and the focus of participants and
visitors was how to effectively run an Internet business, especially in
the realm of marketing and advertising.
Organised by Penton Media - a diversified business media company that
produces market focused magazines, websites, tradeshows and conferences
- in partnership with Reed Exhibition, the event attracted more than
10,000 people, while 156 companies from data centres and ISPs to ASPs
and B2Bs took part in the exhibition.
Penton Media vice-president and director of International events Stephen
Sind said that since the Internet bubble burst about six months ago, the
focus has switched to the "nuts and bolts running of an online
company".
"Although the event is the same as last year, reality has set in and
Internet operators are getting down to the business of doing business,
especially advertising and marketing. That's the same here in Hong Kong
as it is in New York and other parts of the world," Mr Sind told
CReATION.
Internet World Asia was the largest such event organised by Penton Media
outside the United States.
Mr Michael Westcott Penton, Media managing director, said: "The Internet
world is focused on getting real business onto the Internet ... Asian
businesses are serious about forming their e-strategies and this was
clearly evident in the ranks of senior executives companies sent to the
show from all over the region."
