CReATION: INTERNET Q & A - Brought to you by CNN.COM

<p>Q: What is the significance of a click-through rate? </p><p><BR><BR> </p><p>A: A click-through rate can be defined as a method of measuring the </p><p>percentage of users who choose to click on an ad banner they have seen </p><p>on a website. </p><p><BR><BR> </p><p>By dividing the total number of clicks on a banner by the total number </p><p>of impressions, the resulting percentage gives an advertiser a sense of </p><p>how much interactivity their banner generated with the user. </p><p><BR><BR> </p><p>The higher the percentage, the more users are coming to the advertiser's </p><p>website as a direct result of having seen and clicked on the ad </p><p>banner. </p><p><BR><BR> </p><p>Industry average is about a 0.5% click through. </p><p><BR><BR> </p><p>If you have any questions for this column, write to </p><p>cnni.asia@turner.com. </p><p><BR><BR> </p>