Q: In targeting an advertising campaign geographically what are
some of my choices?
A: There are two popular types of targeting - Domain targeting and IP,
or Internet Protocol, targeting.
In targeting users domain names, a banner is served only to URL's
calling to an ad server from a local ISP (Internet Service Provider)
whose users have registered domain names ending in .hk, .jp, .sg
etc.
IP targeting allows ad banners to be served to users who log on to the
internet by identifying them via their ISP. In this method of targeting
the ad server recognizes a 12 digit number assigned to the ISP
connection.
This method of targeting is more user specific than domain targeting in
that it can recognize users who have a .com address but are in a country
other than the US.
If you have any questions for this column, write to
cnni.asia@turner.com.
