CReATION: INTERNET Q & A - Brought to you by CNN.COM

<p>Q: What is 'gonzo marketing'? </p><p><BR><BR> </p><p>A: The notion of 'gonzo marketing' comes from 'gonzo journalism'. </p><p><BR><BR> </p><p>The writer is a participant in the scene they are writing about. Through </p><p>this, it engages the reader to be a part of the message. It's not </p><p>"objective", but it values the outcomes. </p><p><BR><BR> </p><p>This is an in-your-face way of getting a message across. One definition </p><p>used of gonzo marketing is: where high humour meets bad taste. The bad </p><p>taste is used to shock the person into having an opinion. Bad taste and </p><p>high humour aside, the personalisation of the experience cannot be </p><p>faked. </p><p><BR><BR> </p><p>On the Internet, gonzo marketing is readily available because of the </p><p>openness of the medium. Companies take a risk running this sort of </p><p>campaign, but if it works, it will be memorable and, hopefully, </p><p>successful. </p><p><BR><BR> </p><p>If you have any questions for this column, write to </p><p>cnni.asia@turner.com. </p><p><BR><BR> </p>