CReATION: INTERNET Q & A - Brought to you by CNN.COM

<p>Q: What is clicks and mortar (or clicks and bricks)? </p><p><BR><BR> </p><p>A: Clicks & Mortar is tech-speak for a business model that brings </p><p>together the online & offline business worlds. The online services have </p><p>realised they need to reach out to new, less tech-savvy audiences to </p><p>continue to increase their stature. In order to do so, they need to </p><p>create alliances with offline companies. The reverse also holds true </p><p>where an offline company wants to capitalize on the online earning </p><p>potential. An example of this would be Toys'r'us </p><p>(http://www.toysrus.com) or The Gap (http://www.gap.com). </p><p><BR><BR> </p><p>Both are popular retail outlets that have stores all over the world and </p><p>in order to fully realise all revenue streams, they have developed </p><p>successful online websites to complement their offline entities. </p><p><BR><BR> </p><p>If you have any questions for this column, write to </p><p>cnni.asia@turner.com. </p><p><BR><BR> </p>