Q: What is clicks and mortar (or clicks and bricks)?
A: Clicks & Mortar is tech-speak for a business model that brings
together the online & offline business worlds. The online services have
realised they need to reach out to new, less tech-savvy audiences to
continue to increase their stature. In order to do so, they need to
create alliances with offline companies. The reverse also holds true
where an offline company wants to capitalize on the online earning
potential. An example of this would be Toys'r'us
(http://www.toysrus.com) or The Gap (http://www.gap.com).
Both are popular retail outlets that have stores all over the world and
in order to fully realise all revenue streams, they have developed
successful online websites to complement their offline entities.
If you have any questions for this column, write to
cnni.asia@turner.com.
