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<p>Q: What is "Bleeding Edge" Technology/Marketing? </p><p><BR><BR> </p><p>A: "Bleeding Edge" is a term used to describe a technology or marketing </p><p>strategy that is fresh and innovative, but high risk. It is precisely </p><p>this high risk factor that makes it "bleeding edge," however, the </p><p>potential to achieve phenomenal, mainstream success is too alluring to </p><p>be ignored. </p><p><BR><BR> </p><p>A successful bleeding edge strategy or technology will differentiate </p><p>your products/services from your competition and help your brand achieve </p><p>leadership status. </p><p><BR><BR> </p><p>If you have any questions for this column, write to </p><p>cnni.asia@turner.com. </p><p><BR><BR> </p>

Q: What is "Bleeding Edge" Technology/Marketing?



A: "Bleeding Edge" is a term used to describe a technology or marketing

strategy that is fresh and innovative, but high risk. It is precisely

this high risk factor that makes it "bleeding edge," however, the

potential to achieve phenomenal, mainstream success is too alluring to

be ignored.



A successful bleeding edge strategy or technology will differentiate

your products/services from your competition and help your brand achieve

leadership status.



If you have any questions for this column, write to

cnni.asia@turner.com.