CReATION: INTERNET Q & A - Brought to you by CNN.COM

<p>Q: What is "Bleeding Edge" Technology/Marketing? </p><p><BR><BR> </p><p>A: "Bleeding Edge" is a term used to describe a technology or marketing </p><p>strategy that is fresh and innovative, but high risk. It is precisely </p><p>this high risk factor that makes it "bleeding edge," however, the </p><p>potential to achieve phenomenal, mainstream success is too alluring to </p><p>be ignored. </p><p><BR><BR> </p><p>A successful bleeding edge strategy or technology will differentiate </p><p>your products/services from your competition and help your brand achieve </p><p>leadership status. </p><p><BR><BR> </p><p>If you have any questions for this column, write to </p><p>cnni.asia@turner.com. </p><p><BR><BR> </p>