CReATION: Internet access rising: PAX
<p>The Pan Asia Cross Media (PAX) 2000 Survey by Asia Market </p><p>Intelligence (AMI) showed Internet access at work increased from 58 per </p><p>cent in 1999 to 65 per cent this year. The number of affluent adults </p><p>with access to the Web was up by nine per cent this year, from 40 per </p><p>cent in 1999. </p><p><BR><BR> </p><p>The growth in the computer hardware market was an indication of the </p><p>increased interest in accessing the World Wide Web at home. Frequency of </p><p>daily access to the Internet was at 52 per cent among business decision </p><p>makers and 43 per cent for affluent adults. Twelve per cent of business </p><p>decision makers and 10 per cent of affluent adult accessed the Web four </p><p>to six times a week. </p><p><BR><BR> </p><p>When it came to buying online, 16 per cent of respondents who had access </p><p>to the Internet at work said they had purchased online, compared with 14 </p><p>per cent of home users. </p><p><BR><BR> </p><p>The findings were based on results from Hong Kong, India, Indonesia, </p><p>Malaysia, Philippines, Singapore, Taiwan and Thailand. </p><p><BR><BR> </p>
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features