CReATION: Internet access rising: PAX

The Pan Asia Cross Media (PAX) 2000 Survey by Asia Market Intelligence (AMI) showed Internet access at work increased from 58 per cent in 1999 to 65 per cent this year. The number of affluent adults with access to the Web was up by nine per cent this year, from 40 per cent in 1999. The growth in the computer hardware market was an indication of the increased interest in accessing the World Wide Web at home. Frequency of daily access to the Internet was at 52 per cent among business decision makers and 43 per cent for affluent adults. Twelve per cent of business decision makers and 10 per cent of affluent adult accessed the Web four to six times a week. When it came to buying online, 16 per cent of respondents who had access to the Internet at work said they had purchased online, compared with 14 per cent of home users. The findings were based on results from Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand.

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