Imasia and BPA International have formed a partnership to deliver
website traffic auditing services to clients across Asia-Pacific.
The new service provides third-party documentation of traffic patterns
for individual websites by extracting information contained within the
records of the site's server computers.
Using census data captured in server logfiles, the audit deploys a
series of real time and historical tests that provide a detailed
breakdown of the number of individual page requests by day of week, time
of day and domain of the requsting party.
In a statement, the company said audits are "performed using a
methodology that offers clients meaningful comparisons of pageview data
across different time periods and audited sites".
BPA provides traditional media auditing in Asia-Pacific, including
Australia, China, Hong Kong, Japan, Malaysia, the Philippines, Singapore
and Taiwan.
