CReATION: Imasia, BPA form partnership to offer site traffic auditing

<p>Imasia and BPA International have formed a partnership to deliver </p><p>website traffic auditing services to clients across Asia-Pacific. </p><p><BR><BR> </p><p>The new service provides third-party documentation of traffic patterns </p><p>for individual websites by extracting information contained within the </p><p>records of the site's server computers. </p><p><BR><BR> </p><p>Using census data captured in server logfiles, the audit deploys a </p><p>series of real time and historical tests that provide a detailed </p><p>breakdown of the number of individual page requests by day of week, time </p><p>of day and domain of the requsting party. </p><p><BR><BR> </p><p>In a statement, the company said audits are "performed using a </p><p>methodology that offers clients meaningful comparisons of pageview data </p><p>across different time periods and audited sites". </p><p><BR><BR> </p><p>BPA provides traditional media auditing in Asia-Pacific, including </p><p>Australia, China, Hong Kong, Japan, Malaysia, the Philippines, Singapore </p><p>and Taiwan. </p><p><BR><BR> </p>