CReATION: IHT redesigned site weeds out clutter

<p>The International Herald Tribune (IHT) has redesigned its website, </p><p>www.iht.com, marking the first overhaul since its launch three years </p><p>ago. </p><p><BR><BR> </p><p>The site has been redesigned to provide user-friendly navigation tools, </p><p>offering indepth editorial coverage and opportunities for IHT </p><p>advertisers. </p><p><BR><BR> </p><p>The homepage, redesigned to eliminate clutter, now features a world map </p><p>icon that allows direct access to the top news stories, weather reports </p><p>and market news. </p><p><BR><BR> </p><p>The new site also includes regular features by journalists and </p><p>contributors. </p><p><BR><BR> </p><p>According to the company, the website now provides advertisers new </p><p>advertising and sponsorship opportunities with "eye-catching positions </p><p>in prime locations". </p><p><BR><BR> </p><p>It also offers tailor-made sponsorship packages that enable specific </p><p>audience target capabilities and features several scrolling options, </p><p>which enable continual visibility for online advertisements on Web </p><p>pages. </p><p><BR><BR> </p><p>Other features also include a clippings folder, email and subscriber </p><p>services, access to the full contents of the paper for the previous six </p><p>days and access to selected articles from the site's archives over the </p><p>last two years. </p><p><BR><BR> </p><p>Mr Conley Rollins, development director for IHT Interactive said, "What </p><p>we are most proud of, is the extent to which we were able to take </p><p>advantage of new HTML technologies and standards to create a news site </p><p>that looks and feels truly unique: not an easy task when there are so </p><p>many out there. </p><p><BR><BR> </p><p>At the same time, the biggest challenge was not a technological one, but </p><p>one of trying to let the IHT's content speak for itself, and that is </p><p>often about figuring out how to keep technology out of the way." </p><p><BR><BR> </p>