CReATION: Grey Global forms agreement with Nielsen//NetRatings

<p>Grey Global Group's partner companies MediaCom, Beyond Interactive </p><p>and Grey Interactive have formed an agreement with Nielsen//NetRatings </p><p>for research into global Internet users, marking the largest agreement </p><p>formed between the researcher and a communications network. </p><p><BR><BR> </p><p>The research is expected to further the development of online </p><p>advertising campaigns and ecommerce activity. </p><p><BR><BR> </p><p>According to Grey, the service is also the first to enable comparisons </p><p>of target groups who share common characteristics across countries, for </p><p>example, men aged 25 to 35 in Italy and France who research financial </p><p>products online, or teenagers in China and Japan who buy the latest </p><p>fashions online. </p><p><BR><BR> </p><p>Mr Adrian King, director of media research and strategic planning for </p><p>MediaCom and Beyond Interactive in Hong Kong, said: "This research </p><p>allows us to compare apples to apples rather than apples to oranges as </p><p>was previously the case. For the first time, we have the ability to </p><p>evaluate the true target audience of the new global community, audiences </p><p>that are not limited by physical or political borders. This is a huge </p><p>asset in planning digital media and a huge competitive advantage for our </p><p>clients." </p><p><BR><BR> </p><p>The research is to be available on a cost-sharing basis between the Grey </p><p>Global Group companies, including Grey Direct, Grey Healthcare, GCI and </p><p>APCO. </p><p><BR><BR> </p><p>MediaCom CEO Alec Gerster said, "The fact that the deal was done in Hong </p><p>Kong and will be run out of that market illustrates the agility of our </p><p>global network in identifying and providing the best planning tools for </p><p>our client." </p><p><BR><BR> </p>