CReATION: eMPI speeds up downloading of Web ads

<p>Technology that can download Web ads within seconds has been </p><p>introduced in Asia, and its regional distributor - Hong Kong-based e-MPI </p><p>- claims that it will make 'Net ads more effective than currently. </p><p><BR><BR> </p><p>Managing director of e-MPI Winnie To said that some banner ads could </p><p>take 30 seconds or more to download which could be too long for cyber </p><p>surfers. </p><p><BR><BR> </p><p>"People hate to wait but with the Onflow technology, files can be </p><p>compressed to a very small size so the download time is faster," she </p><p>told CReATION. </p><p><BR><BR> </p><p>Banners of 100K in size need a download time of about two minutes. </p><p><BR><BR> </p><p>Using Onflow, which was developed in the United States, would compress </p><p>the banner to 28K and take just eight seconds to download, she </p><p>added. </p><p><BR><BR> </p><p>"Because it's faster and because the technology has been developed to </p><p>support rich media files, the click through rate is 15 per cent higher </p><p>and there is more interactivity between the ad and the Internet user," </p><p>Ms To said. </p><p><BR><BR> </p><p>Onflow Rich media technology is a technique that attempts to produce a </p><p>visual experience, which is close to what can be seen on television. </p><p><BR><BR> </p><p>"Having better visuals help people's recall. They are pleasing to the </p><p>eye and they generate curiosity. And it also goes without saying that </p><p>high quality imagery improves the image of the brand." </p><p><BR><BR> </p><p>Ms To added that Onflow was so revolutionary that even people with the </p><p>slower 28.8K modems could enjoy the faster downloads. </p><p><BR><BR> </p>