Internet advertising network and online advertising solutions
specialist DoubleClick Media has signed on 20 leading Chinese websites
to its network of over 300 websites in Asia, since coming into the
mainland Internet market in August this year.
DoubleClick Media, which has opened offices in Beijing, Shanghai and
will be opening an office in Guangzhou shortly, has over the past three
months signed on mainland websites, including alibaba.com, ladynow.com,
MTV-Asia.com and 21cn.com. Advertisers on the network include Dell,
Cisco and DeBeers.
"China has a vibrant and rapidly developing Internet community and we
see great opportunities for DoubleClick Media to grow with this market,"
said Mr Kelvin Cheng, country manager of DoubleClick Media in China.
Mr Cheng said that traditional advertisers were becoming increasingly
interested in online advertising campaigns and believed that the online
advertising market would grow to USdollars 40 million by 2001.
Source: CMM Intelligence.