CNN is to expand its regional online business following a
partnership between CNN Interactive and Korea's major newspaper JoongAng
Ilbo to produce a Korean-language headline news service for CNN.com
early next year.
The service will be the first content in Korean to be offered by CNN and
is to be available on a co-branded page. Users are to have immediate
access through www.CNN.com and www.joins.com to Korean-language
headlines and summaries of CNN's top news stories, covering the latest
global news.
According to Scot Woelfel, president and editor-in-chief of CNN
interactive, the new service is part of CNN's initiative to localise
content for the Asian market.
JoongAng Ilbo media network is the largest and most influential media
network comprising newspaper, magazines and books, Internet and cable TV
in Korea.
The CNN websites include eight non-English language sites that served
600 million page impressions per month this year.