CREATION: Chinadotcom acquires Australian DM business
<p>Chinadotcom has acquired RNR International Marketing's Australian
</p><p>direct marketing business, giving it access to more than 12 million
</p><p>business and consumer records. The cash and stock transaction will
</p><p>enable Chinadotcom's emarketing arm to add to its list of over 10
</p><p>million email addresses, creating a list of almost 22 million addresses,
</p><p>one of the largest mail lists in Asia.
</p><p><BR><BR>
</p><p>The move is expected to help Chinadotcom further its emarketing efforts
</p><p>and generate revenue.
</p><p><BR><BR>
</p><p>As well as acquiring the email lists and data, Chinadotcom said it would
</p><p>benefit from RNR's experience in building, cleaning, enhancing and
</p><p>profiling of records, making it a powerful tool for marketers. The
</p><p>acquisition also gives it clients such as Cathay Pacific and the Hong
</p><p>Kong government.
</p><p><BR><BR>
</p><p>Mr Peter Hamilton, COO of Chinadotcom, said, "RNR's client base presents
</p><p>new opportunities to cross-sell our existing online marketing solutions,
</p><p>as well as our online ad network. The mail lists and their record of
</p><p>achievement will be key to driving our continuing growth and maintaining
</p><p>our leading position in these markets, and positions us to be a much
</p><p>larger player both in Australia and regionally.
</p><p><BR><BR>
</p><p>RNR International Marketing Group (Australia) is a database, direct and
</p><p>online marketing agency that develops, designs and implements marketing
</p><p>programmes for national and international clients throughout Australia
</p><p>and Southeast Asia.
</p><p><BR><BR>
</p><p>RNR also has joint-venture arrangements with the Chinese government for
</p><p>the Hong Kong Companies Registry, the Australian government for a major
</p><p>employment website and the Australian Mobile Telecommunications
</p><p>Association.
</p><p><BR><BR>
</p><p>The other areas of expertise RNR brings include marketing database
</p><p>design, development and implementation; telemarketing, response
</p><p>management and fulfillment and mailing; data handling from hand-written
</p><p>documents, computer records and electronic messages; and list research,
</p><p>compilation and broking.
</p><p><BR><BR>
</p><p>Separately, Chinadotcom also announced that subsidiary Web Connection
</p><p>has launched its Thailand operation through the acquisition of
</p><p>Bangkok-based ebusiness service provider Cyberimage in a three-year
</p><p>buyout deal.
</p><p><BR><BR>
</p><p>Cyberimage has helped companies such as Procter & Gamble, GE Capital,
</p><p>Hitachi, Panasonic, Toyota and Siam Cement bring their businesses
</p><p>online.
</p><p><BR><BR>
</p><p>The acquisition follows Web Connection's recent entry into Europe
</p><p>through its acquisition of Revolution in the UK.
</p><p><BR><BR>
</p>
by
|
01/19/2001
Chinadotcom has acquired RNR International Marketing's Australian
direct marketing business, giving it access to more than 12 million
business and consumer records. The cash and stock transaction will
enable Chinadotcom's emarketing arm to add to its list of over 10
million email addresses, creating a list of almost 22 million addresses,
one of the largest mail lists in Asia.
The move is expected to help Chinadotcom further its emarketing efforts
and generate revenue.
As well as acquiring the email lists and data, Chinadotcom said it would
benefit from RNR's experience in building, cleaning, enhancing and
profiling of records, making it a powerful tool for marketers. The
acquisition also gives it clients such as Cathay Pacific and the Hong
Kong government.
Mr Peter Hamilton, COO of Chinadotcom, said, "RNR's client base presents
new opportunities to cross-sell our existing online marketing solutions,
as well as our online ad network. The mail lists and their record of
achievement will be key to driving our continuing growth and maintaining
our leading position in these markets, and positions us to be a much
larger player both in Australia and regionally.
RNR International Marketing Group (Australia) is a database, direct and
online marketing agency that develops, designs and implements marketing
programmes for national and international clients throughout Australia
and Southeast Asia.
RNR also has joint-venture arrangements with the Chinese government for
the Hong Kong Companies Registry, the Australian government for a major
employment website and the Australian Mobile Telecommunications
Association.
The other areas of expertise RNR brings include marketing database
design, development and implementation; telemarketing, response
management and fulfillment and mailing; data handling from hand-written
documents, computer records and electronic messages; and list research,
compilation and broking.
Separately, Chinadotcom also announced that subsidiary Web Connection
has launched its Thailand operation through the acquisition of
Bangkok-based ebusiness service provider Cyberimage in a three-year
buyout deal.
Cyberimage has helped companies such as Procter & Gamble, GE Capital,
Hitachi, Panasonic, Toyota and Siam Cement bring their businesses
online.
The acquisition follows Web Connection's recent entry into Europe
through its acquisition of Revolution in the UK.
