CREATION: Chinadotcom acquires Australian DM business

Chinadotcom has acquired RNR International Marketing's Australian direct marketing business, giving it access to more than 12 million business and consumer records. The cash and stock transaction will enable Chinadotcom's emarketing arm to add to its list of over 10 million email addresses, creating a list of almost 22 million addresses, one of the largest mail lists in Asia. The move is expected to help Chinadotcom further its emarketing efforts and generate revenue. As well as acquiring the email lists and data, Chinadotcom said it would benefit from RNR's experience in building, cleaning, enhancing and profiling of records, making it a powerful tool for marketers. The acquisition also gives it clients such as Cathay Pacific and the Hong Kong government. Mr Peter Hamilton, COO of Chinadotcom, said, "RNR's client base presents new opportunities to cross-sell our existing online marketing solutions, as well as our online ad network. The mail lists and their record of achievement will be key to driving our continuing growth and maintaining our leading position in these markets, and positions us to be a much larger player both in Australia and regionally. RNR International Marketing Group (Australia) is a database, direct and online marketing agency that develops, designs and implements marketing programmes for national and international clients throughout Australia and Southeast Asia. RNR also has joint-venture arrangements with the Chinese government for the Hong Kong Companies Registry, the Australian government for a major employment website and the Australian Mobile Telecommunications Association. The other areas of expertise RNR brings include marketing database design, development and implementation; telemarketing, response management and fulfillment and mailing; data handling from hand-written documents, computer records and electronic messages; and list research, compilation and broking. Separately, Chinadotcom also announced that subsidiary Web Connection has launched its Thailand operation through the acquisition of Bangkok-based ebusiness service provider Cyberimage in a three-year buyout deal. Cyberimage has helped companies such as Procter & Gamble, GE Capital, Hitachi, Panasonic, Toyota and Siam Cement bring their businesses online. The acquisition follows Web Connection's recent entry into Europe through its acquisition of Revolution in the UK.

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