CReATION: Asian Web shoppers to spend 80% more
<p>A survey by IDC has found Asian Internet users will be spending 80
</p><p>per cent more online in the next 12 months, bringing a long-awaited
</p><p>boost to ecommerce in the region.
</p><p><BR><BR>
</p><p>However, according to IDC, these opportunities will only be profitable
</p><p>to sellers that understand the preferences, and more importantly
</p><p>differences, of Asia's Internet users and Web buyers.
</p><p><BR><BR>
</p><p>"Asia's surging base of Internet users and ecommerce revenue will
</p><p>present lucrative opportunities to Web sellers that understand the Asian
</p><p>Internet economy and its diversity," said Mr Dane Anderson,
</p><p>vice-president of Internet research at IDC Asia-Pacific.
</p><p><BR><BR>
</p><p>"However, companies that do not understand the complexities, uniqueness
</p><p>and limitations of Asia's Web buyer population and its components will
</p><p>travel a rocky road. The surest path to failure is a strategy based
</p><p>solely on lessons learned in more developed markets."
</p><p><BR><BR>
</p><p>According to the survey, Asian Web users will be looking to buy books,
</p><p>CDs, computer hardware and software in 2001.
</p><p><BR><BR>
</p><p>These products were also hot selling items this year.
</p><p><BR><BR>
</p><p>Further, the study found Internet users in Asia were more likely to
</p><p>spend huge amounts of money online once they actually began to
</p><p>spend.
</p><p><BR><BR>
</p><p>Web buyers spent an average of USdollars 800 online in the past 12
</p><p>months, and according to the survey, plan to increase their spending to
</p><p>USdollars 1,450 in the coming year.
</p><p><BR><BR>
</p><p>Korea led the region in terms of online spending, followed by Taiwan and
</p><p>Australia/New Zealand.
</p><p><BR><BR>
</p><p>Unlike the US, Internet usage in Asia is skewed towards a few key
</p><p>demographic segments.
</p><p><BR><BR>
</p><p>The survey found the typical Internet user in Asia was aged between 19
</p><p>and 34, representing 80 per cent of Internet users.
</p><p><BR><BR>
</p><p>Further, 76 per cent of users were male with a household income of less
</p><p>than USdollars 15,000 per year.
</p><p><BR><BR>
</p><p>The major concerns of Asian online shoppers were credit card security,
</p><p>fears of dealing with disreputable sellers, the touch and feel
</p><p>preference, and a lack of discretionary income.
</p><p><BR><BR>
</p><p>The survey also confirmed Asia's strong preference for local language
</p><p>websites, particularly in the pivotal markets of Korea, China and
</p><p>Taiwan.
</p><p><BR><BR>
</p><p>The report was conducted in August and September this year, and surveyed
</p><p>40,000 Asian Internet users in more than 10 markets across Asia-Pacific.
</p><p><BR><BR>
</p>
by
|
11/24/2000
A survey by IDC has found Asian Internet users will be spending 80
per cent more online in the next 12 months, bringing a long-awaited
boost to ecommerce in the region.
However, according to IDC, these opportunities will only be profitable
to sellers that understand the preferences, and more importantly
differences, of Asia's Internet users and Web buyers.
"Asia's surging base of Internet users and ecommerce revenue will
present lucrative opportunities to Web sellers that understand the Asian
Internet economy and its diversity," said Mr Dane Anderson,
vice-president of Internet research at IDC Asia-Pacific.
"However, companies that do not understand the complexities, uniqueness
and limitations of Asia's Web buyer population and its components will
travel a rocky road. The surest path to failure is a strategy based
solely on lessons learned in more developed markets."
According to the survey, Asian Web users will be looking to buy books,
CDs, computer hardware and software in 2001.
These products were also hot selling items this year.
Further, the study found Internet users in Asia were more likely to
spend huge amounts of money online once they actually began to
spend.
Web buyers spent an average of USdollars 800 online in the past 12
months, and according to the survey, plan to increase their spending to
USdollars 1,450 in the coming year.
Korea led the region in terms of online spending, followed by Taiwan and
Australia/New Zealand.
Unlike the US, Internet usage in Asia is skewed towards a few key
demographic segments.
The survey found the typical Internet user in Asia was aged between 19
and 34, representing 80 per cent of Internet users.
Further, 76 per cent of users were male with a household income of less
than USdollars 15,000 per year.
The major concerns of Asian online shoppers were credit card security,
fears of dealing with disreputable sellers, the touch and feel
preference, and a lack of discretionary income.
The survey also confirmed Asia's strong preference for local language
websites, particularly in the pivotal markets of Korea, China and
Taiwan.
The report was conducted in August and September this year, and surveyed
40,000 Asian Internet users in more than 10 markets across Asia-Pacific.
