CREATION - Asiacontent.com gives L'Oreal site a makeover

<p>Cosmetics brand L'Oreal has commissioned Asiacontent.com to provide </p><p>advertising services for the relaunch of its Taiwan site. </p><p><BR><BR> </p><p>Asiacontent.com will build, launch and manage L'Oreal's Taiwan site, as </p><p>well as create and execute online marketing campaigns for the cosmetic </p><p>giant's products, with the aim of generating traffic and loyalty to the </p><p>site. </p><p><BR><BR> </p><p>Content will be featured in traditional Chinese characters. </p><p><BR><BR> </p><p>Asiacontent.com CEO Chris Justice said the company had set up three </p><p>microsites for the launch of three new L'Oreal products. </p><p><BR><BR> </p><p>"As well as setting up microsites, banners and media placements, we also </p><p>produced an e-card and editorial reports giving details of the product </p><p>information. In the end, we generated about 15,000 new subscribers to </p><p>their newsletter," said Mr Justice. </p><p><BR><BR> </p>

by | 03/02/2001