CReATION: AdSociety integrates TV-Web advertising

<p>AdSociety, a pan-Asian broadband advertising, marketing and sales </p><p>network focused on Asia, is offering a new mode of advertising through </p><p>PCCW's Network of the World (NOW), a synchronised TV-Web service. </p><p><BR><BR> </p><p>NOW, which combines TV watching with Internet surfing, allows "viewers" </p><p>to access related video clips, graphics, animation, text and Web links </p><p>while they watch television programmes. </p><p><BR><BR> </p><p>This, according to Mr Patrick Jonathan Wong, the founder and CEO of </p><p>AdSociety, presents an innovative and unique advertising opportunity for </p><p>all industries. </p><p><BR><BR> </p><p>For example, when you watch a basketball game on TV, you can </p><p>simultaneously access websites and ads featuring sportswear or sports </p><p>equipment. </p><p><BR><BR> </p><p>Mr Wong told MEDIA that AdSociety's role was to attract advertising for </p><p>NOW. </p><p><BR><BR> </p><p>He added that the frequency in which ads appeared on this new medium was </p><p>a hundred times greater than on traditional TV channels. </p><p><BR><BR> </p><p>Further, Mr Wong said viewers could buy products directly over the 'Net, </p><p>giving advertisers a marketing channel more effective than </p><p>television. </p><p><BR><BR> </p><p>NOW has aired on Hong Kong Cable since late August. </p><p><BR><BR> </p><p>According to Mr Wong, the company intends to list on the Hong Kong Stock </p><p>Exchange within the next two years before accumulating sufficient </p><p>capital to acquire other companies and expand to major cities </p><p>worldwide. </p><p><BR><BR> </p><p>PCCW holds a 70 per cent share in AdSociety, which is a joint venture </p><p>between the two companies. </p><p><BR><BR> </p><p>AdSociety employs about 40 staff and aims to expand its team to 100 by </p><p>the end of this year. </p><p><BR><BR> </p><p>It presently has offices in Singapore, Japan, Taiwan and Australia, and </p><p>plans to set up operations in Beijing, Shanghai and Seoul this year. </p><p><BR><BR> </p>