CReATION: AdSociety aims to expand globally with partnerships

<p>AdSociety has expanded its portfolio of services and stepped into </p><p>regional markets following a series of partnership announcements over </p><p>the past month, including alliances with Microsoft's MSN, Media Genesis, </p><p>AdForce Asia and LG Advertising. </p><p><BR><BR> </p><p>AdSociety CEO Mr Patrick Jonathan Wong said the company had also </p><p>finalised alliances with other companies in Japan and mainland China as </p><p>part of its global strategy. </p><p><BR><BR> </p><p>"The other partnerships we will announce soon will also fall into these </p><p>four categories. Through mergers and acquisitions we hope to become </p><p>global by working with companies in Europe and Asia. We are looking for </p><p>companies that can help us enter new markets, provide new technologies, </p><p>websites and products. </p><p><BR><BR> </p><p>"It is time for an Asian brand to go global. Too few of them actually </p><p>make it there. In the first half of next year we hope to enter the </p><p>Europe and US markets. We will also begin to focus on wireless because </p><p>after broadband that is the next stage for our development." </p><p><BR><BR> </p><p>The company has won the rights to exclusively sell advertising on </p><p>Microsoft's MSN portal in Hong Kong and Singapore. </p><p><BR><BR> </p><p>According to Mr Wong, the company will sell MSN Internet services with </p><p>the support of its regional network sales team. </p><p><BR><BR> </p><p>Meanwhile, MSN is to appoint key personnel in each market to provide </p><p>information and training to assist AdSociety in meeting its targets. </p><p><BR><BR> </p><p>It will also support AdSociety through trade advertising. </p><p><BR><BR> </p><p>"Our mission now is to make advertisers aware of the compelling </p><p>marketing and sales opportunities MSN presents and to quickly build </p><p>advertising revenues for our clients," Mr Wong said. </p><p><BR><BR> </p><p>The companies are to target "fast moving consumer goods brands that are </p><p>investing in developing their sites". </p><p><BR><BR> </p><p>AdSociety also has the capacity to deliver personalised, </p><p>permission-based email marketing services in several Asian languages </p><p>through Media Genesis, launched by Dr SK Fung - the former general </p><p>manager of TVB International and a founder of CNBC Asia. </p><p><BR><BR> </p><p>The alliance gives AdSociety the exclusive advertising sales rights on </p><p>email sent to Media Genesis' clients and list exchange partners. </p><p><BR><BR> </p><p>It also allows AdSociety to offer the service to its advertising </p><p>clients. </p><p><BR><BR> </p><p>Meanwhile, an agreement with AdForce has given the company access to ad </p><p>management technology. </p><p><BR><BR> </p><p>AdForce's targeting, inventory forecasting, tracking and reporting </p><p>technology is now available to AdSociety clients. </p><p><BR><BR> </p><p>Mr Wong told CReATION, "We need AdForce technology to serve our ads. </p><p><BR><BR> </p><p>This technology is actually the last remaining independent technology, </p><p>unlike other technologies by providers like DoubleClick, which are only </p><p>available to those companies." </p><p><BR><BR> </p><p>AdSociety has also established a partnership with Korea's LG Advertising </p><p>to form AdSociety Korea. </p><p><BR><BR> </p><p>The new company has been set up as a broadband advertising, marketing </p><p>and sales network. </p><p><BR><BR> </p><p>AdSociety had earlier announced the launch of its Australian operations </p><p>and a partnership with Australian Media Holdings to deliver broadband </p><p>advertising sales to the Australian market. </p><p><BR><BR> </p>